How to Name Your Business

A practical business naming guide to help you create memorable brand names, evaluate your ideas and avoid common naming mistakes.
Your business name is one of the first things people remember about your brand. It appears on your logo, packaging, website, social handles and every conversation about your business, so choosing one shouldn't come down to guesswork or a last-minute brainstorm.
This guide gives you a practical framework for generating and evaluating business names. You'll run your ideas through 7 filter tests, see how 50+ brand names work (and where some fall short), and learn simple, free ways to check whether a name is worth pursuing before you commit.
What's inside
A practical business naming framework
7 tests to evaluate any name
50+ brand names analysed
Common naming mistakes to avoid
Tips for creating memorable names
How to check your name for free
Who it's for
Founders naming a new startup, small business owners launching a new product line, D2C brands and creators choosing a brand name, and anyone in India who is stuck between shortlisted names and wants a structured way to decide.
How to use it
Start by generating a long list with the framework. Then run each option through the 7 tests and cut the list down. Finally, use the free checking steps on your top two or three names before you design a logo or register anything. If you're unsure, share the shortlist with a few people from your target audience and watch which name they remember.
Format: digital download, available straight after purchase. Price: ₹99.