The Logo Design Checklist

A practical 15-point checklist for briefing designers, reviewing logo concepts and making sure your logo works across different platforms.
A logo can look great on a screen and still fail in the real world. It might blur at small sizes, disappear on a dark background, become unreadable on a product label or feel off once it's printed. These problems are cheap to fix at the concept stage and expensive to fix after you've printed packaging, signage and stationery.
This 15-point checklist helps you evaluate your logo before you approve it. Use it when briefing a designer, reviewing concepts, or checking whether your final logo is flexible, readable and ready for real-world use. It gives founders a clear, objective way to give feedback, instead of relying only on "I like it" or "I don't".
What's inside
15 essential logo checks
Questions to ask when reviewing a logo
Tips for evaluating logo concepts
Practical usability checks
Guidance for different sizes and applications
A simple framework you can reuse for future designs
Who it's for
Founders and small business owners commissioning a new logo, businesses planning a rebrand, marketing teams approving design work, and freelancers or agencies who want a clear review process to share with clients.
How to use it
Share the checklist with your designer at the briefing stage so everyone knows the standard the logo must meet. Run each concept through the 15 checks before you give feedback, then repeat the checks on the final files before you sign off. Keep the checklist for future design work, such as sub-brands, packaging or icons.
Format: digital download, available straight after purchase. Price: ₹99.